Section 279.9 - Advertising(a) All advertising must be in compliance with the Texas Optometry Act, § 351.155 and § 351.403. Any advertising regarding services to be provided by an optometrist must not be false, deceptive, or misleading.(b) The term "board certified" or any similar word or phrase denoting certification or specialization may be used by an optometrist if the advertising includes the name of the organization that has conferred the certification or specialization. The Texas Optometry Board does not confer certifications or specializations.(c) Any advertisement of price of contact lens shall affirmatively disclose the number of lenses included for the price specified.22 Tex. Admin. Code § 279.9
The provisions of this §279.9 adopted to be effective April 3, 1989, 14 TexReg 1457; amended to be effective September 9, 2001, 26 TexReg 6679