La. Admin. Code tit. 28 § LXXI-103
Current through Register Vol. 50, No. 11, November 20, 2024
Section LXXI-103 - What Is Marketing?A.1. The American Marketing Association (AMA), an international organization of marketing professionals, defines marketing as:a. the process of planning and executing the conception, pricing, promotion; andb. distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.2. This definition indicates that marketing is a process than involves a variety of activities designed to change behaviors or influence ideas. These activities include, but are not limited to, advertising, logistics, marketing research, product design, and selling.B. Historically, marketing has been characterized as dynamic and changing. However, the pace at which it is changing has accelerated due to environmental shifts in the business world: downsizing, outsourcing, mergers, international competition, world markets, and technological innovations. These changes impact the skills, attitudes, and abilities needed for success in today's workplace. Marketing professionals are involved in major decisions affecting American and international business organizations and their success. Marketing helps to shape the world economy.C. Marketing is a multi-faceted, critical business function that is undergirded by such social sciences as economics, psychology, and sociology. Its successful performance depends on the application of mathematics and English/language arts principles, the use of scientific problem solving, and the application of technology to marketing situations and problems. In the 21st century, economic survival in business will depend on the ability to understand and execute marketing skills. Today we market not only goods, but also ideas, causes, places, services, performances, groups, and people.D. Effective marketing education programs provide the application of mathematics, communications, psychology, economics, technology, and specific product and service knowledge in conjunction with human resource skills in problem solving, decision making, conflict resolution, group dynamics, and goal setting. All students in a democratic society need to understand the processes and procedures involved with marketing. Those planning to enter a marketing career field need in-depth instruction in the foundations and functions of marketing.La. Admin. Code tit. 28, § LXXI-103
Promulgated by the Board of Elementary and Secondary Education, LR 29:2680 (December 2003).AUTHORITY NOTE: Promulgated in accordance with R.S. 17:6(A)(10) and R.S. 17:10.