La. Admin. Code tit. 28 § LXXI-101
Current through Register Vol. 50, No. 11, November 20, 2024
Section LXXI-101 - Standards for Marketing Education*A. Marketing Education is a distinct discipline that integrates academic concepts and technology applications throughout the curriculum. 1. Academic Concepts. The study of marketing incorporates many academic understandings, including mathematics, reading, writing, speaking, sociology, psychology, geography, etc.2. Technology Applications. The successful implementation of marketing-activities requires the use of technology.B. The marketing education curriculum is divided into two primary parts: Foundations and Functions. 1. Foundations are basic skills that are necessary for all students to be successful; they are closely linked to the Louisiana Foundation Skills. These Marketing Foundations must be mastered in order for the Marketing Functions to have relevance for students. The four broad-based foundational skills in marketing are as follows: a. business, management, and entrepreneurship;b. communication and interpersonal skills;d. professional development.2. Functions define the discipline of marketing as applied in business operations. They address marketing from the perspective of how it is practiced. Each function is viewed from its relationship to the marketing of a good, service, or idea. The eight functions are as follows: h. marketing Information Management. *Standards and competencies used herein are copyrighted, proprietary information of the Marketing Education Resource Center. Reprinted with permission.
La. Admin. Code tit. 28, § LXXI-101
Promulgated by the Board of Elementary and Secondary Education, LR 29:2680 (December 2003).AUTHORITY NOTE: Promulgated in accordance with R.S. 17:6(A)(10) and R.S. 17:10.