Ill. Admin. Code tit. 14 § 475.350

Current through Register Vol. 49, No. 2, January 10, 2025

Section 475.350 - Price Matching

It is an unfair or deceptive act to use terms "meet your best offer" or "we won't be undersold", or terms of similar import which suggest that a dealer will beat or match a competitor's price unless:

a) the advertisement clearly and conspicuously discloses price matching policy and any limitations; and

b) such policy does not require the presentation of any evidence which places an unreasonable burden on the consumer.

Ill. Admin. Code tit. 14, § 475.350