Ill. Admin. Code tit. 14 § 475.340
Current through Register Vol. 48, No. 49, December 6, 2024
It is an unfair or deceptive act to advertise the terms "lowest prices," "guaranteed lowest prices," "prices lower than anyone else", or words of similar import, in the advertisement, unless the dealer systematically monitors and continues to monitor competitive prices in the trade area and can substantiate such claim.
Ill. Admin. Code tit. 14, § 475.340