Section 616.52 - Applicability(1) This subchapter does not apply to any of the following:(a) Warranties, as defined in s. 100.203(1) (g) , 100.205(1) (g) , or 616.50(14) .(b) Maintenance agreements.(c) Service contracts offered by public utilities on their devices for the transmission of public utility service to customers to the extent such service contracts are regulated by the public service commission.(cm) Service contracts offered by cooperative associations organized under ch. 185, for the purpose of producing or furnishing heat, light, power, or water to their members, or by subsidiaries or affiliates of such cooperative associations.(d) Service contracts sold or offered for sale to persons other than consumers.(e) Service contracts for inside wire protection plans associated with the offering of telecommunications service, as defined in s. 182.017(1g) (cq) , or video service, as defined in s. 66.0420(2) (y) .(f) Service contracts with respect to commercial property used in the provision of telecommunications service, as defined in s. 182.017(1g) (cq) , or video service, as defined in s. 66.0420(2) (y) .(2) Motor vehicle manufacturer's service contracts on the motor vehicle manufacturer's products are exempt from this subchapter, except for ss. 616.56(1) to (3) and (6) to (16) , 616.58 , and 616.62 , and motor vehicle manufacturers offering service contracts on the motor vehicle manufacturer's products are exempt from licensure under s. 616.54(4) .(3) A person who holds a valid certificate of authority under s. Ins 15.01, Wis. Adm. Code may elect to do one of the following:(a) Continue to operate in this state under the certificate of authority. If the person makes such an election, s. Ins 15.01, Wis. Adm. Code shall continue to apply to the person and this section shall not apply to the person.(b) Apply for a license as a provider pursuant to s. 616.54(4) . If the person is licensed, this subchapter shall apply to the person and s. Ins 15.01, Wis. Adm. Code shall not apply to the person for any service contracts issued subsequent to licensure.