Section 2508 - Children's program services(a) It shall be an unlawful practice for a sponsor to sell or offer for sale pay-per-call services directed at children age 12 or under.(b) The advertisement or promotion of pay-per-call services on television during a time slot used by television stations to air programming for children age 12 or under shall give rise to a rebuttable presumption of a violation of this section.(c) It shall be an unlawful practice for a sponsor to sell or offer for sale pay-per-call services directed at children under the age of 18 where the service, or any advertisement or promotion for it:(1) contains an imperative statement, including language such as "call now" or "you must call";(2) contains an embedded message to call other pay-per-call numbers;(3) requests that the caller provide his or her name, address, telephone number, or other identifying information;(4) requests that the caller make an additional purchase in order for the complete message to be received;(5) contains a message soliciting copies of phone bills; or(6) requires the viewing of a television program to obtain the complete message.(d) It shall be an unlawful practice for a sponsor to sell or offer for sale pay-per-call services directed at children under the age of 18 unless the sponsor provides a full credit upon request for any call by a child that was not authorized by the child's parent.(e) It shall be an unlawful practice for a sponsor to sell or offer for sale pay-per-call services directed at children under the age of 18 for which the total charges per call to the customer exceed $4.00.