Section 53B-16-601 - DefinitionsAs used in this part:
(1) "Institution" means: (a) an institution of higher education described in Section 53B-1-102; or(b) a private, nonprofit institution of higher education.(2) "Intercollegiate athletics program" means an institution-sponsored athletic program or sporting activity in which a student athlete represents the student athlete's institution in competition against another institution.(3) "Prohibited endorsement provision" means a provision that requires or permits the use of a student athlete's name, image, or likeness to promote:(a) a tobacco product or e-cigarettes, as those terms are defined in Section 76-10-101, including vaping;(b) an alcoholic product, as that term is defined in Section 32B-1-102;(c) a seller or dispenser of a controlled substance, including steroids, antibiotics, and marijuana;(e) a sexually oriented business, as that term is defined in Section 17-50-331; or(f) a firearm that the student athlete cannot legally purchase.(4)(a) "Student athlete" means an individual who:(i) is enrolled in an institution; and(ii) participates as an athlete for the institution in an intercollegiate athletics program.(b) "Student athlete" includes an agent or other representative of a student athlete.(5) "Student athlete agreement" means a proposed or executed contract:(a) between a student athlete and a third party that is not an institution; and(b) in which the student athlete and third party agree that the student athlete's name, image, or likeness may be used to promote a business, product, service, or individual in exchange for the student athlete receiving financial compensation or other benefits.Added by Chapter 49, 2024 General Session ,§ 1, eff. 5/1/2024.