To effectuate the declared policy under section 6401(b) of this title, the Secretary shall issue and from time to time may amend, orders applicable to all fluid milk processors, authorizing-
Any order issued under this chapter shall be national in scope.
Not more than one order shall be in effect under this chapter at any one time.
7 U.S.C. § 6403
- Secretary
- The term "Secretary" means the Secretary of Agriculture.
- advertising
- The term "advertising" means any advertising or promotion program involving only fluid milk products and directed toward increasing the general demand for fluid milk products.
- research
- The term "research" means market research to support advertising and promotion efforts, including educational activities, research directed to product characteristics, product development, including new products or improved technology in production, manufacturing or processing of milk and the products of milk.