"Commercial or advertising purpose."
"Commercial value." Valuable interest in a natural person's name or likeness that is developed through the investment of time, effort and money.
"Communications medium." Includes, but is not limited to, a newspaper, magazine, book, newsletter, billboard, telephone, radio, television, recording, computer software, digital communications network, transit ad, audiovisual work or global communications network.
"Expressive work." A literary, dramatic, fictional, historical, audiovisual or musical work regardless of the communications medium by which it is exhibited, displayed, performed or transmitted, other than when used or employed for a commercial or advertising purpose.
"Name" or "likeness." Any attribute of a natural person that serves to identify that natural person to an ordinary, reasonable viewer or listener, including, but not limited to, name, signature, photograph, image, likeness, voice or a substantially similar imitation of one or more thereof.
"Natural person." A living person, or a deceased person who was domiciled within this Commonwealth at the time of such person' s death.
42 Pa.C.S. § 8316