Section 646.885 - Use of terms in advertisement containing price comparison(1) The use of terms such as "regular," "reduced," "sale," "usually," "originally," "clearance," "liquidation" and "formerly" shall identify the origin of the price that the seller is comparing to the seller's current price as the seller's own former price, or in the case of introductory advertisements, the seller's future price.(2) Unless the seller states otherwise in the advertisement, use of terms such as "discount," "_____ percent discount," "$_____ discount," "_____ percent off" and "$_____ off" shall be considered to identify the origin of the price that the seller is comparing to the seller's current price as the seller's former price, or in the case of introductory advertisements, the seller's future price.