As used in this act:
"Abandoned," when used with reference to a mark, means the occurrence of either of the following:
"Act" means and refers to P.L. 1966, c.263 (C.56:3-13.2 et seq.) as amended and supplemented by: P.L. 1971, c.171 (C.56:3-13.7a); P.L. 1987, c.454 (C.56:3-13.16 et seq.); and P.L. 1995, c.171 (C.56:3-13.1a et al.).
"Applicant" means the person filing an application for registration of a mark under this act, and the legal representatives, successors, or assigns of that person.
"Dilution" means the lessening of the capacity of the registrant's mark to identify and distinguish goods or services, regardless of the presence or absence of competition between the parties, or the likelihood of confusion, mistake, or deception.
"Mark" means any trademark or service mark entitled to registration under this act, whether registered or not.
"Owner" means a person who has legal rights to a mark either as a result of registration or at common law.
"Person" means a natural person, and also includes a firm, partnership, corporation, union, association, or other organization capable of suing and being sued in a court of law.
"Registrant" means the person to whom the registration of a mark under this act is issued, and the legal representatives, successors, or assigns of that person.
"Secretary" or "Secretary of State" means the Secretary of State of New Jersey or the designee of the secretary charged with the administration of this act.
"Service mark" means any word, name, symbol, or device, or any combination thereof, used by a person to identify and distinguish the services of one person, including a unique service, from the services of others, and to indicate the source of the services, even if that source is unknown. Service mark includes titles, character names used by a person, and other distinctive features of radio or television programs, notwithstanding that they, or the programs, advertise the goods of the sponsor.
"Trademark" means any word, name, symbol, or device, or any combination thereof, used by a person to identify and distinguish the goods of the person, including a unique product, from those manufactured and sold by others, and to indicate the source of the goods, even if that source is unknown.
"Trade name" means any name used by a person to identify a business or vocation of the person.
"Use" means the bona fide use of a mark in the ordinary course of trade in this State, and not made merely to reserve a right in a mark. A mark shall be deemed to be in use:
N.J.S. § 56:3-13.1a