La. Stat. tit. 51 § 223.1
Current with operative changes from the 2024 Third Special Legislative Session
Likelihood of injury to business reputation or of dilution of the distinctive quality of a mark or trade name shall be a ground for injunctive relief in cases of infringement of a mark registered or not registered or in cases of unfair competition notwithstanding the absence of competition between the parties or the absence of confusion as to the source of goods or services.
La. R.S. § 51:223.1