P.R. Laws tit. 23, § 6982
For the purposes of this chapter, the following terms and phrases shall have the meaning stated hereinbelow:
(a) Committee.— Means the “Standing Committee on the Creation, Development, Implementation, and Maintenance of a Country Brand”.
(b) Company.— Means the Puerto Rico Tourism Company.
(c) Department.— Means the Department of Economic Development and Commerce of the Commonwealth of Puerto Rico.
(d) Government instrumentality.— Means any department, board, commission, public corporation, bureau, agency, or any other political or administrative subdivision of the Government of the Commonwealth of Puerto Rico.
(e) Country brand.— Means a base strategy that proves the various unique values of a nation, region, or city which are interrelated to establish comparative and competitive advantages for the purpose of placing the services, sites, and products of a country. It translates into any name, term, sign, symbol, slogan, or design or combination thereof used for the purpose of identifying the qualities, attributes, services, and strengths of a country that distinguishes a country from others.
History —July 23, 2013, No. 70, § 3.