P.R. Laws tit. 3, § 341r
Every type or kind of act, practice, advertisement or publicity which constitutes or tends to constitute fraud or deceit or misrepresentation of the brand, price, quantity, size, quality, guarantee or wholesomeness of a product, article or service is hereby prohibited.
Any business operating in Puerto Rico must display in a visible place and in clear and legible letters, a sign with the following information:
“It is illegal to publish false and deceitful advertisements. To incur in such a practice entails the penalty of a fine of up to a maximum of ten thousand dollars ($10,000). Consumers may file complaints with the Department of Consumer Affairs (DACO, Spanish acronym), Act No. 5 of April 23, 1973, as amended.”
The Secretary shall establish, through regulations, the size, type of letter and material on which the sign shall be printed and its location.
All natural or juridical persons who advertise their services regarding their profession, occupation or business in the written media, shall include the license or permit number granted by the Government for the practice thereof. Failure to comply with the provisions of this chapter shall constitute a misdemeanor, and upon conviction, the offender shall be penalized with a fine not to exceed five-hundred dollars ($500).
Entities with ten (10) or more licensed professionals may comply with the requirements of the preceding paragraph by including in their advertisements for goods and services a single license number and the name of its holder, which shall be the person who administers or directs the entity.
History —Apr. 23, 1973, No. 5, p. 15, § 19; June 26, 1974, No. 87, Part 1, p. 306, § 8; July 26, 1996, No. 77, § 1; July 19, 1997, No. 38, § 1; Aug. 21, 1999, No. 289, § 1; Oct. 5, 1999, No. 311, § 2; Aug. 12, 2000, No. 167, § 1.