Section 75-44 - [Effective 1/1/2025] Ticket price transparency(a) As used in this section the following definitions apply:(1) Entertainment event. - A sporting game or contest, concert, or other entertainment performance with a live presentation element in this State for which attendance is available to the public through the purchase of ticket.(2) Mandatory fee. - Any fee or surcharge that a consumer must pay in order to purchase a ticket to an entertainment event.(3) Resale. - The second or subsequent sale of a ticket through a website or other electronic means.(4) Reseller. - A person engaged in the resale of tickets.(5) Secondary ticket exchange. - An electronic marketplace that enables persons to sell, purchase, and resell tickets.(6) Ticket issuer. - The person that is the first seller of tickets for an entertainment event, including a musician or musical group, an operator of a venue, sponsor or a promoter of an entertainment event, a sports team participating in an entertainment event, a sports league whose teams are participating in an entertainment event, a theater company, a marketplace or service operated for consumers to make an initial purchase of tickets, or an agent of any of the persons listed in this subdivision.(7) Ticketing session. - The period of time beginning when the price of a ticket to an entertainment event is first displayed to a person through a website or application and ending when the person has not purchased the ticket within the time period prescribed by the secondary ticket exchange, ticket issuer, or reseller.(b) A secondary ticket exchange, ticket issuer, or reseller shall meet the following requirements when listing a ticket for sale or resale:(1) At any time the price of the ticket is displayed to the purchaser, the listing shall clearly and conspicuously disclose the total price of the ticket, including all mandatory fees and the maximum order processing fee, if any.(2) The total price of the ticket initially displayed at the beginning of a ticketing session shall not be increased during that ticketing session, except by the addition of the charges permitted under subdivision (4) of this subsection.(3) The listing shall clearly and conspicuously disclose to the consumer the existence and actual dollar amount of each mandatory fee, if any, prior to the completion of the transaction. The descriptor used to identify each mandatory fee shall not be deceptive or misleading.(4) The following charges are not mandatory fees and may be added to the ticket price and shall be disclosed to the purchaser prior to purchase of the ticket:a. Actual charges required to deliver a non-electronic ticket to the address specified by the purchaser by the delivery method designated by the purchaser.b. Taxes or fees imposed on the transaction by any government.c. A reasonable fee for processing the order. (c) A violation of this section is an unfair trade practice under G.S. 75-1.1 and is subject to all of the investigative, enforcement, and penalty provisions of an unfair trade practice under this Article. Added by 2024 N.C. Sess. Laws 45,s. 24-a, eff. 1/1/2025, applicable to tickets listed for sale or resale on or after that date.