The New York wine/grape foundation is authorized, within available appropriations and/or other sources, to establish and operate the New York wine marketing program. The New York wine marketing program shall market New York state labeled wine both within and outside of New York state with the goal of promoting New York state wines. Notwithstanding any provision of law to the contrary, no commitment from such foundation shall be required in the case of a contract for the New York wine marketing program.
N.Y. N. Y. Wine-Grape Law § 3-a