Nothing contained in this subdivision shall be construed to apply to any direct written communication inviting a consumer to order or renew any subscription sold by a not-for-profit entity, or by a charitable organization registered pursuant to section one hundred seventy-two of the executive law, or as part of a school fundraiser or gift subscription offer.
Whenever the court shall determine that a violation of this section has occurred, the court may impose a civil penalty of not more than one hundred dollars for a single violation and not more than five hundred dollars for multiple violations resulting from a single act or incident. A knowing violation of this section shall be punishable by a civil penalty of not more than five hundred dollars for a single violation and not more than one thousand dollars for multiple violations resulting from a single act or incident. No person, firm, association or corporation shall be deemed to have violated the provisions of this section if such person, firm, partnership, association or corporation shows, by a preponderance of the evidence, that the violation was not intentional and resulted from a bona fide error made notwithstanding the maintenance of procedures reasonably adopted to avoid such error.
N.Y. Gen. Bus. Law § 335-A