Cal. Bus. & Prof. Code § 17030

Current through the 2023 Legislative Session.

Section 17030 - "Loss leader" defined

"Loss leader" means any article or product sold at less than cost:

(a) Where the purpose is to induce, promote or encourage the purchase of other merchandise; or

(b) Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or

(c) Where the effect is to divert trade from or otherwise injure competitors.

Ca. Bus. and Prof'l. Code § 17030

Added by Stats. 1941, Ch. 526.