No person shall engage in or carry on the business or occupation of outdoor advertising without first having paid the license fee provided by this chapter. The fee is payable annually in advance on the first day of July of each year to the director or his authorized agent. Each license shall remain in force for the term of one year from and after the first day of July, and may be renewed annually.
A license shall be obtained whether or not the advertising display requires a permit.
Ca. Bus. and Prof'l. Code § 5301