(a) On-premises signs are signs advertising on-premises activities only. On-premises signs are further defined as follows: - (i) Signs that advertise the sale or lease of the property on which the sign is located;
- (ii) Signs advertising a principal product sold, a service rendered, or an activity conducted on the specific property on which the sign is located; and
- (iii) Signs that identify the goods produced on the property; the name of the business; or the name of the person, firm, corporation, or agency occupying the property.
(b) "On-premises" qualifying criteria include the following. - (i) The premises on which any activity is conducted is determined by the physical facts rather than by property lines. The premises consist of the land occupied by the buildings or other physical uses that are necessary or customarily incident to the activity, including such open spaces arranged to be used in connection with such buildings.
- (ii) Generally, the property may be defined as a parcel of land on which is a regularly used building or a service, repair, processing, storage or parking area, or some combination of these facilities, used in conjunction with the on-premises activity.
(c) The following land uses shall not be considered part of the premises on which the activity is conducted, and any signs located on such land shall be considered "off-premises" outdoor advertising and subject to permit regulations. - (i) Any land that cannot be reasonably used as an integral part of the business. This includes, but is not limited to, land separated from the activity by a roadway, highway, or other obstruction and not used as an integral part of the business. The same restriction applies to undeveloped highway frontage adjacent to the land actually used by the advertised activity.
- (ii) Any vacant land or land used for a purpose unrelated to the advertised activity (for example, land adjacent to or adjoining a service station but devoted to farming or ranching, residence, or other commercial or industrial uses having no relationship to the service station activity).
- (iii) Any land occupied solely by structures or uses that are only incidental to the principal activity and serving no purpose other than to attempt to qualify the land for signing purposes.
- (iv) Where the sign site is located at or near the end of a narrow strip adjacent to the advertising activity, the sign site shall not be considered part of the premises. A narrow strip shall include any configuration of land that cannot be put to any reasonable use related to the activity other than signing.
(d) Examples of prohibited "on-premises" displays include the following. - (i) A sign advertising a product or service provided on the property but incidental to the business's principal purpose (such as a sign located on top a service station advertising cigarettes).
- (ii) A sign that advertises products, activities, or services conducted on the property but also advertising activities not performed on the property (for example, a sign advertising a motel not located on the property with an additional message stating "rock shop here" to advertise an on-premises rock shop).
- (iii) A sale or lease sign advertising a product or service not located on the property and unrelated to the business of selling or leasing the property on which the sign is located (for example, a sign advertising an off-premises restaurant with the message "this property for leaseBapply at . . . ").
045-16 Wyo. Code R. § 16-8