Section DFI-SL 2.09 - Advertising(1) ACCURATE REPRESENTATIONS REQUIRED. No institution regulated by the division may use advertising, including print or broadcast media, displays and signs, stationery and all other promotional materials, or make any representation which is inaccurate or which in any way misrepresents its services, contracts, investments or financial condition.(2) USE OF WORD "SAVINGS". Any advertising shall specifically indicate that an institution is a "savings" institution except that if the word "bank" is not used in the advertising of the institution's name, the word "savings" need not be used in the advertising. No institution may advertise or hold itself out to the public as a commercial bank.Wis. Admin. Code Department of Financial Institutions DFI-SL 2.09
Emerg. CR as S-L 1.23, eff. 1-1-89; CR Register, September, 1989, No. 405, eff. 10-1-89. This section interprets or implements ss. 215.02(18), 215.135, Stats.
This section parallels 12 CFR 563.27.