W. Va. Code R. § 6-1-12
Each licensed funeral establishment shall employee a licensed funeral director as a licensee in charge and will be in charge of and responsible for the day-to-day operation of the establishment. The licensee in charge shall be a full time employee of the funeral establishment and shall have the following licenses:
A licensee in charge shall directly supervise the activities of a branch establishment at all times that professional services are being rendered at the branch.
A licensed funeral establishment may not go without the supervision of a licensee in charge for a continuous period in excess of thirty (30) days. If the facility is unable to locate and hire a full time licensee in charge within the thirty (30) days, the facility cannot perform services.
A funeral director, licensed by this state, shall be responsible for, be present at, and directly supervise any funeral service, grave side service, committal service or memorial service conducted for compensation within the state.
An embalmer, licensed by this state, shall be present at and directly supervise any embalming operation performed within the state. Only licensed embalmers or registered apprentice embalmers may embalm dead human bodies.
A funeral director, licensed by this state, shall be responsible for and generally supervise any arrangements conference conducted within the state. A registered apprentice funeral director may be present and participate in the arrangements conference under the general supervision of a licensed funeral director.
W. Va. Code R. § 6-1-12