W. Va. Code R. § 135-20-13

Current through Register Vol. XLI, No. 50, December 13, 2024

Section 135-20-13 - Advertisements, Announcements and Other Promotional Materials

13.1. An institution seeking initial authorization shall adhere to the following principles:

13.1.1. "Advertising" includes any form of public notice however distributed including virtually all publications and promotional items and efforts that could normally be expected to be seen by significant numbers of prospective students or their sponsors. Examples include catalogs, bulletins, brochures and other institution publications, signs, mailing pieces, radio, television, newspaper, electronic or social media, or any other form of public notice designed to aid in the institution's recruiting and promotional activities.

13.1.2. An institution shall use its name as shown in its letter of approval from the Council, together with a complete physical and mailing address, if different, for all advertising and promotional purposes within the State.

13.1.3. All advertisements, announcements and promotional material of any kind which are distributed in West Virginia shall be free from statements that are untrue, deceptive or misleading with respect to the institution, its personnel, its services or the content, accreditation status, and transferability of its courses or degree, diploma or certificate programs.

13.1.4. Reference in advertising to accreditation shall name the accreditor and shall be limited to accreditation currently held by the institution through the accreditor.

13.1.5. No advertisement, announcement or any other material produced by or on behalf of an institution shall in any way indicate that the institution is supervised, recommended, endorsed or accredited by the Council or the State of West Virginia; neither shall it include the name of the Council except to say that the Council has authorized the institution to operate in the State.

W. Va. Code R. § 135-20-13