Example 1. A jacket sells for $130.00. The customer receives a $10.00 mail-in rebate from the manufacturer. The rebate occurs after the sale and does not reduce the sales price of the jacket. Tax is due on $130.00.
Example 2. A dress sells for $130.00. As a promotion for its new line of dresses, the manufacturer is offering an in-store instant rebate of $30.00, which the retailer allows at the cash register. Even though the net sales price to the customer is $100.00, the purchase is taxable and sales tax must be collected on $130.00. The money the retailer received for the sale was $100.00 from the customer plus $30.00 from the manufacturer.
W. Va. Code R. § 110-15F-13