Section R65-5-4 - Duties of Board(1)(a) The board may engage in advertising and sales promotion programs to create new or larger markets for cherries grown in Utah.(b) Marketing programs; (i) shall promote the sale of cherries without any reference to a particular brand or trade name; and(ii) may not use false or unwarranted claims on behalf of cherries or disparage the quality, value, sale, or use of any other agricultural commodity to supply the market demands of consumers of the commodity.(2) The board may research projects and experiments to improve the quality, size, health, and general conditions of growing cherries in Utah.(3) Labeling, marketing, or branding of cherries may not conflict with any rules of the department or state law.(4) The board shall cooperate with any other state or federal agency to consider activities that may benefit this rule or marketing order.(5) The duties of the board shall be administrative only and may include only the acts mentioned in this rule.(6) With the commissioner's approval, the board may establish policies necessary and incidental to the administration of this rule.Adopted by Utah State Bulletin Number 2024-07, effective 3/26/2024