A dealer may not advertise an offer of a manufacturer's or distributor's rebate, refund, discount, or other financial inducement or incentive of any type unless the advertisement clearly and conspicuously discloses the contribution of the dealer to the manufacturer's or distributor's rebate, refund, discount, or other financial inducement or incentive and the fact that the dealer's contribution may affect the final negotiated price of the vehicle.
An advertisement containing an offer by a dealer of an interest rate or finance charge incentive to purchasers of motor vehicles sold by the dealer which is paid for or financed by the dealer rather than the manufacturer, distributor, or financial institutions must clearly and conspicuously disclose that the dealer pays for or finances the interest charge reduction and that such an arrangement may affect the final negotiated price of the motor vehicle.
S.D. Admin. R. 61:24:07:10
General Authority: SDCL 32-6B-63.
Law Implemented: SDCL 32-6B-63.