S.D. Admin. R. 61:24:07:05
A supplemental sticker may state only the offering price or may state the offering price and accurately itemize and describe any charges added to the Monroney sticker price or to the manufacturer's suggested retail price to reach the offering price. No charge may be added for goods or services not actually provided.
No charge may be itemized and described for services required by the manufacturer or distributor to be performed by a dealer prior to the delivery of a motor vehicle to a retail buyer; for any overhead expense, such as warehousing, floor planning, advertising, and clerical costs, except documentary fees; or for transportation costs charged by the manufacturer or distributor to the dealer and included in the Monroney sticker price or the manufacturer's suggested retail price. The dealer may list a charge for inland freight if the charge listed is the dealer's actual cost for freight from the port of entry to the dealership and it is not included in the Monroney sticker price or the manufacturer's suggested retail price.
The portion of the difference between the offering price and the Monroney sticker price or the manufacturer's suggested retail price not representing additional goods or services shall be described as "additional dealer profits" or "additional mark-up" or shall use a similar term.
A dealer may not make a false or misleading representation concerning the nature or amounts of charges listed on the supplemental sticker by listing charges for providing additional goods or services which are substantially higher than the charges used by the dealer for the sale of the same or substantially similar goods or services to other buyers.
S.D. Admin. R. 61:24:07:05
General Authority: SDCL 32-6B-63.
Law Implemented: SDCL 32-6B-63.