Statutes, codes, and regulations
South Dakota Administrative Rules
Title 20 - PUBLIC SAFETYArticle 20:06 - INSURANCE
Chapter 20:06:10 - Advertisements and solicitations of health and life insurance
Section 20:06:10:12 - Disparaging comparisons and statements

S.D. Admin. R. 20:06:10:12

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Current through Register Vol. 51, page 67, December 16, 2024
Section 20:06:10:12 - Disparaging comparisons and statements

An advertisement or solicitation may not directly or indirectly make unfair or incomplete comparisons of policies or benefits or comparisons of noncomparable policies of other insurers, and may not disparage competitors, their policies, services or business methods, and may not disparage or unfairly minimize competing methods of marketing insurance.

S.D. Admin. R. 20:06:10:12

4 SDR 6, effective 8/9/1977; 12 SDR 151, 12 SDR 155, effective 7/1/1986; 27 SDR 54, effective 12/4/2000; 38 SDR 116, effective 1/10/2012.

General Authority: SDCL 58-33A-7.

Law Implemented: SDCL 58-33-6, 58-33-7, 58-33-8, 58-33-10, 58-33A-8, 58-33A-10.