S.C. Code Regs. § § 25-8

Current through Register Vol. 48, No. 11, November 22, 2024

Section 25-8 - Advertising and Solicitation

A. Professional Standards. Advertising practices by chiropractors should be ethical and professional. The individual chiropractor is responsible for ensuring that communications, solicitations, or advertisements connected to his or her practice of chiropractic comply with this regulation.

B. For the purpose of this regulation, the terms communication, solicitation or advertisement shall mean any message, written or digital broadcast to include social media platforms or offer made by or on behalf of a licensee.

C. Signs, solicitations, or advertisements shall clearly indicate that chiropractic services are being offered.

D. A communication, solicitation or advertisement shall not:

(1) contain a material misrepresentation of fact or law, or omit a fact necessary to make the statement considered as a whole not materially misleading;

(2) create an unjustified expectation about results the chiropractor can achieve, or state or imply that the chiropractor can achieve results that violate the rules of Professional Conduct, the Code of Ethics, or other law;

(3) compare the chiropractor's services with other chiropractors' or practitioners' services, unless the comparison can be factually substantiated;

(4) fail to indicate clearly, expressly or by context, that it is an advertisement;

(5) involve intrusion, coercion, duress, compulsion, intimidation, threats, or harassing conduct, particularly those communications requiring an immediate response such as in-person or live telephone contact;

(6) solicit a prospective patient while transmitted at the scene of an accident or en route to a hospital, emergency care center or other health care facility;

(7) advertise free x-ray services without explanation of need or otherwise imply indiscriminate use of x-radiation.

E. Every licensee shall display prominently in the licensee's office the word chiropractor or D.C.

S.C. Code Regs. § 25-8

Amended by State Register Volume 17, Issue No. 4, eff April 23, 1993; State Register Volume 23, Issue No. 6, eff June 25, 1999; State Register Volume 27, Issue No. 5, eff May 23, 2003; State Register Volume 33, Issue No. 4, eff April 24, 2009; State Register Volume 37, Issue No. 6, eff June 28, 2013; State Register Volume 44, Issue No. 06, eff. 6/26/2020; State Register Volume 48, Issue No. 05, eff. 5/24/2024.