Okla. Admin. Code § 340:2-37-2
The words and terms in this Subchapter shall have the following meanings unless the context clearly indicates otherwise:
"Agent" means a person, group, partner, or entity not employed by the Oklahoma Human Services (OKDHS) that works with, or has a paying contract with OKDHS.
"Brand" means a name and, a visual or non-visual image, reflective of the OKDHS mission, vision, and values that:
(A) creates a positive perception in the public mind;
(B) establishes a market position; and
(C) is used to carry any message relevant to OKDHS through any medium.
"Technology-driven communications" means electronic communication tools, including email, audio and video programming, Internet and Intranet content, and public education and service announcements.
Okla. Admin. Code § 340:2-37-2