When any merchandise prize is awarded in games of chance, its value shall be its cost to the licensee or, if donated, its current market value. The current market value of merchandise prizes donated to the licensee shall not be reported as an expenditure in the financial statement of games of chance, bell jar or raffle operations (forms GC-7, GC-7Q and GC-7R), and shall not be deducted on the cash control report form (GC-7B). No merchandise prize shall be redeemable or convertible into cash directly or indirectly by the licensee. No alcoholic beverage shall be offered or given as a prize in any game of chance.
N.Y. Comp. Codes R. & Regs. Tit. 9 § 4622.13