N.J. Admin. Code § 8:40-3.4
Current through Register Vol. 56, No. 23, December 2, 2024
Section 8:40-3.4 - Advertising restrictions(a) No provider shall advertise or represent that it provides any health care services other than those services for which it is licensed.(b) MAV and BLS ambulance services may advertise their services under generic headings such as "Ambulances" in the Yellow Pages [LESS THAN](R)[GREATER THAN] and similar publications. The actual advertisement under such a generic heading shall clearly advertise only those services for which the provider is licensed.(c) Advertisements by MAV services shall not give the impression that the provider is capable of providing emergency medical services and shall be void of any word or expression indicating emergency medical services, including, but not limited to, "Emergency," "9-1-1," or "Emergency Response."(d) The words "24-hour service," "Immediate Response," "Eliminate Delay" or similar expressions shall only appear in advertisements for BLS ambulance services providing emergency response and only if the provider is capable of providing continuous, around-the-clock answering of telephone requests for service by a person qualified to: 1. Promptly summon crewmembers (if necessary); and/or(e) Consistent with 17:24-10.3, a BLS provider shall not advertise any telephone number for emergency response service other than 9-1-1.(f) The words "Paramedic," "EMT-Paramedic," "Mobile Intensive Care," "Intensive Care," "MICU," "Critical Care Transport Unit," "CCTU," "Coronary Care," "Special Care," "Specialty Care," "SCTU," "Specialty Care Transport Unit," "ALS," "Advanced Life Support" or abbreviations of such words, shall only appear in advertisements when the provider is licensed to provide those services.(g) All advertisements shall include the name under which the provider is licensed by the Department. N.J. Admin. Code § 8:40-3.4