N.J. Admin. Code § 17:12-5.5
If a business entity believes that the determination of ineligibility was in error, it may request reconsideration by the Director. A request for reconsideration of the ineligibility determination must be made, in writing, to the Director within 10 business days of the business entity's receipt of the notice of ineligibility or prior to the deadline specified in that notice of ineligibility, whichever date is earlier. Upon review of the written record or, if required at the discretion of the Director, an in person presentation by the business entity in support of its request for reconsideration, and of the information provided to the Director by the Review Unit concerning its determination of ineligibility, the Director shall issue a written decision on the matter under reconsideration.
N.J. Admin. Code § 17:12-5.5