N.J. Admin. Code § 13:45A-9.5

Current through Register Vol. 56, No. 21, November 4, 2024

Section 13:45A-9.5 - Price reduction advertisements; merchandise advertised as a savings of a percentage or a range of percentages

(a) An advertiser offering merchandise for sale at a savings of a percentage or a range of percentages (such as "save 20% or 20% to 50% off") shall, in addition to complying with the provisions of 13:45A-9.2:

1. State the minimum percentage reduction as conspicuously (such as the same size print) as the maximum percentage reduction when applicable; and

2. Set forth the basis upon which the former price was established pursuant to 13:45A-9.6(b), in close proximity to the percentage reduction. In this regard, terms such as "competitor's price" or "our regular price" or words of similar import shall be used to designate the basis for the former price.

(b) Percentage-off discounts made in accordance with 13:45A-9.8 shall be exempt from the requirements of (a) above.

N.J. Admin. Code § 13:45A-9.5

New Rule, R.1996 d.309, effective 7/1/1996 (operative August 15, 1996).
See: 28 New Jersey Register 1186(a), 28 New Jersey Register 3304(a).
Amended by R.1998 d.489, effective 10/5/1998.
See: 29 New Jersey Register 3772(a), 30 New Jersey Register 3657(b).
Added a new (b).