N.J. Admin. Code § 13:34-29.2

Current through Register Vol. 56, No. 24, December 18, 2024

Section 13:34-29.2 - Advertising; general requirements

(a) A licensee shall be able to substantiate the truthfulness of any representation set forth in an advertisement.

(b) A licensee identified in an advertisement as offering professional or rehabilitation counseling or goods shall be responsible for the form and content of any advertisement disseminated by or on behalf of a licensee.

(c) A licensee shall assure that an advertisement does not misrepresent, suppress, omit, or conceal a material fact. Omission, suppression, or concealment of a material fact includes directly or indirectly obscuring a material fact under circumstances where the licensee knows or should know that the omission is improper or prohibits a prospective client from making a full and informed judgment on the basis of the information set forth in the advertisement.

N.J. Admin. Code § 13:34-29.2