Section Ins 2603.03 - Definitions(a)(1) "Advertisement" for the purpose of this part shall include: a. Printed and published material, audio visual material and descriptive literature used by or on behalf of an insurer in direct mail, newspapers, magazines, radio scripts, TV scripts, billboards, internet displays and websites, and similar displays;b. Descriptive literature and sales aids of all kinds issued by an insurer, agent, producer, broker or solicitor for presentation to members of the insurance-buying public; including, but not limited to, circulars, leaflets, booklets, depictions, illustrations, form letters and lead generating devices of all kinds as defined in this part; andc. Prepared sales talks, presentations and material for use by agents, brokers, producers and solicitors, whether prepared by the insurer or the agent, broker, producer or solicitor.(2) The definition of "advertisement" includes advertising material included with a policy when the policy is delivered and material used in the solicitation of renewals and reinstatements.(3) The definition of "advertisement" does not include: a. Material to be used solely for the training and education of an insurer's employees, agents or brokers;b. Material used in-house by insurers;c. Communications within an insurer's own organization not intended for dissemination to the public;d. Individual communications of a personal nature with current policyholders other than material urging the policyholders to increase or expand coverages;e. Correspondence between a prospective group or blanket policyholder and an insurer in the course of negotiating a group or blanket contract;f. Court approved material ordered by a court to be disseminated to policyholders; org. A general announcement from a group or blanket policyholder to eligible individuals on an employment or membership list that a contract or program has been written or arranged; provided, the announcement shall clearly indicate that it is preliminary to the issuance of a booklet.(b) "Medicare supplement insurance" means a group or individual policy of accident and health insurance or a subscriber contract of hospital and medical service associations or health maintenance organizations that is advertised, marketed or designed primarily as a supplement to reimbursements under Medicare for the hospital, medical or surgical expenses of persons eligible for Medicare by reason of age.(c) "Certificate" means, for the purposes of this part, any certificate issued under a group Medicare supplement policy, which certificate has been delivered or issued for delivery in this state.(d) "Insurer" means, for the purposes of this part, any individual, corporation, association, partnership, reciprocal exchange, inter-insurer, Lloyds, fraternal benefit society, health maintenance organization, hospital service corporation, medical service corporation, prepaid health plan and any other legal entity which is defined as an "insurer" in Title XXXVII and is engaged in the advertisement of itself, or Medicare supplement insurance.(e) "Exception" means, for the purpose of this part, any provision in a policy whereby coverage for a specified hazard is entirely eliminated; it is a statement of a risk not assumed under the policy.(f) "Reduction" means, for the purpose of this part, any provision that reduces the amount of the benefit; a risk of loss is assumed but payment upon the occurrence of the loss is limited to some amount or period less than would be otherwise payable had the reduction not been used.(g) "Limitation" means, for the purposes of this part, any provision that restricts coverage under a policy other than an exception or a reduction.(h) "Institutional advertisement" means, for purposes of this part, an advertisement having as its sole purpose the promotion of the reader's, viewer's, or listener's interest in the concept of Medicare supplement insurance or the promotion of the insurer as a seller of Medicare supplement insurance.(i) "Invitation to inquire" means, for the purposes of this part, an advertisement having as its objective the creation of a desire to inquire further about Medicare supplement insurance that is limited to a brief description of coverage, and that shall contain a provision in the following or substantially similar form: "This policy has [exclusions] [limitations] [reductions of benefits] [terms under which the policy may be continued in force or discontinued]. For costs and complete details of the coverage, call [or write] your insurance agent or the company [whichever is applicable]."
(j) "Invitation to contract" means, for the purposes of this part, an advertisement that is neither an institutional advertisement nor an invitation to inquire.(k) "Person" means, for the purposes of this part, a natural person, association, organization, partnership, trust, group, discretionary group, corporation or any other entity.(l) "Medicare" means "The Health Insurance for the Aged Act, Title XVIII of the Social Security Amendments of 1965 as Then Constituted or Later Amended," or Title I, art I of Public Law 89-97, as enacted by the Eighty-Ninth Congress of the United States of America, and popularly known as the "Health Insurance for the Aged Act, as then constituted and any later amendments or substitutes thereof," or words of similar import.(m) "Lead-generating device" means, for the purposes of this part, any communication directed to the public that, regardless of form, content or stated purpose, is intended to result in the compilation or qualification of a list containing names and other personal information to be used to solicit residents of this state for the purchase of Medicare supplement insurance.N.H. Admin. Code § Ins 2603.03
Amended by Volume XXXVI Number 36, Filed September 8, 2016, Proposed by #11173, Effective 12/5/2016, Expires 12/5/2026.