Section 370-400-409 - SHARED EXPENSE AND OTHER CO-PROMOTIONAL ACTIVITIES409.01 The Division may engage in shared expense and other co-promotional activities with private or public enterprises.409.02 Shared expense and co-promotional activities include activities: 409.02A involving private or public enterprises;409.02B utilizing donated prizes, goods or services, direct payments, or reduced fees;409.02C in exchange for name recognition; and409.02D which are intended to increase ticket sales, increase public goodwill or reduce the costs or expenses of the Division.409.03 Shared expense and co-promotional activity agreements may be entered into any time the Director, in his or her sole discretion, determines that it would be in the best interests of the Division to do so.370 Neb. Admin. Code, ch. 400, § 409