Rule 24.171.405 - BOOKING AGENTS AND ADVERTISING(1) Any person authorized by the outfitter may schedule trips, provide clients with information regarding refunds and services, receive client fees on behalf of the outfitter, secure a guide who is employed by or with whom the outfitter has an existing contractual relationship, and take other steps to establish contracts for services, as long as these activities are at the direction of the outfitter and as long as the terms and conditions of the contracts are directly between the outfitter and the client.(2) Outfitters may enter into an arrangement with a guide or other person whereby the outfitter's services are advertised by or at the direction of that person or whereby clients are referred to the outfitter, but the outfitter is accountable to the board for the appearance and propriety of all such advertising and for all interactions between the other person and the clients and potential clients. All advertising regarding outfitting services must comply with the rules applicable to outfitters.(3) Guides are prohibited from advertising directly to the general public using any media, including but not limited to print, digital or social methods.Mont. Admin. r. 24.171.405
AMD, 2024 MAR p. 2149, Eff. 9/7/2024AUTH: 37-1-131, 37-47-201, MCA; IMP: 37-47-201, 37-47-301, MCA