Rule 2.60.301 - PERSUASIVE SHOWING OF REASONABLE PUBLIC NECESSITY AND DEMAND(1) In determining whether a reasonable public necessity and demand is established in any case, the board requires that these words be given a meaning which will promote the public interest of the community as a whole in having a sound banking structure, reasonably competitive and adequate for the needs of the community.(2) In making this determination the following are among the factors which the board may consider: (a) the number of banks already serving the area in which the proposed bank would locate;(b) the size of the area;(c) the population of the area;(d) the wealth of residents of the area;(e) the commercial and industrial development of the area;(f) the socio-economic trends of the area;(g) the adequacy of the services being provided by existing banks compared to the needs of residents and the services to be offered by the proposed bank, including a detailed list of banking services that will be offered the community to be served by the new bank;(h) the capability of existing banks to handle potential growth of the area;(i) the convenience of the location of existing banks to residents of the area as compared to convenience of the proposed bank;(j) the size of financial institutions in the area;(k) the history of financial institutions in the area;(l) an indication of the support the proposed bank could reasonably expect to receive from representative segments of the businesses and residents of the area; and(m) the probability of the success of the proposed bank.Eff. 12/6/73; AMD, Eff. 4/4/77; AMD, 1994 MAR p. 1146, Eff. 4/29/94; TRANS, from Commerce, 2001 MAR p. 1181.Sec. 32-1-203, MCA; IMP, Sec. 32-1-203, MCA;