Rule 6-1-17.7 - Attachments for ApplicationThe following material must be attached/included with the application:
A. Potential for economic return. Number II in the Matching Grant Application. All applications must identify target audiences and demonstrate potential for economic return. (**NOTE: IF THIS IS A REPEAT PROJECT, PLEASE REPORT RESULTS IN SECTION V OF THE TOURISM MATCHING GRANTS APPLICATION)B. Project distribution/media plan/marketing plan. Number IV in the Matching Grants Application. All applications must identify means of distribution (how will your target audience receive your information). Utilizing paid media, you list the name of the publication, the size of the ad, dates ad will run and actual ad cost. This is necessary whether newspaper, radio, television, magazine, billboard or digital/online advertising (website banner ads, Facebook ads, Twitter ads, Instagram ads, etc.) is used. Because the Visit Mississippi Tourism Matching Grants Program is designed to bring new visitors into an area, local advertising is ineligible. Your marketing plan must reflect the project's strength and appeal in bringing new visitors into your area. Include Advertising Placement Schedule.
C. Project Research. Number Vin the Matching Grants Application. All applicants must provide methods for research tracking measurement of each project's results. Research results must be submitted to Visit Mississippi within one year of project completion. The procedure used to research the effectiveness of your advertising and promotional efforts must be included. **Examples:
*To use redeemable coupon in print and/or paid media, you would put a different tracking code on each of the coupons. When the coupon is redeemed, you could identify the medium that was used and determine which medium produced the best results.
*You can ask callers where they heard or saw your advertisement.
*You can conduct consumer intercept surveys on site.
*Specific landing page on your website to which you drive consumers.
D. Verifiable research data. If funding permits, this program will be available next year. Please keep in mind that all repeat projects will require verifiable research data. Cost per inquiry may be considered a factor.E. Professional fees. Visit Mississippi will not be responsible for any professional fees incurred in this project. This includes production costs and commissions.F. Authorizing signatures. All submitted projects must bear the signature of the authorizing officer of the organization and/or the Chief Financial Officer.Miss. Code Ann. § 57-1-60, et seq (1972), as amended.