Subpart 1.Routine services.If the following routine dental services are advertised, either the advertised service must include the listed components or the advertisement must disclose the components which are not included.
A. Examination: a documented diagnosis by the dentist of the oral cavity, including periodontal disease, occlusal discrepancies, caries, oral abnormalities, and the development of a treatment plan. If there are additional charges besides the examination fee for radiographs or a written itemized treatment plan, these charges must be disclosed in the advertisement.B. Radiographs (X-rays): adequate X-rays of the oral structures to provide necessary radiographic study.C. Denture: either a complete maxillary or complete mandibular replacement of the natural dentition with artificial teeth. If the service advertised is for a denture which is partially prefabricated, intended for a partial replacement of the natural dentition, intended to be used as an emergency or temporary denture, or if any advertised fee does not include a reasonable number of readjustments, this information must be disclosed in the advertisement.D. Prophylaxis (cleaning): the removal of calculus and stains from the clinically exposed surfaces of the teeth.E. Extractions: the removal of nonimpacted teeth, including necessary X-rays, anesthesia, preoperative, and postoperative care.Subp. 2. [Repealed, 10 SR 1613]Subp. 2a.Set fees.Set fees may be advertised for any service where the dentist intends to charge a standard price for the service.
Subp. 3.Identification of related services and additional fees.Related services which may be required in conjunction with the advertised services, and for which additional fees will be charged, must be identified as such in the advertisement.
Subp. 4.Range of fees.When a range of fees is advertised, the advertisement must disclose the basic factors on which the actual fees will be determined.
Subp. 5.Time period of advertised fees.Advertised fees must be honored for those seeking the advertised services during the entire time period stated in the advertisement, whether or not the services are actually rendered in that time. If no time period is stated, the advertised fees shall be so honored for 30 days or until the next scheduled publication, whichever is later.
Minn. R. agency 125, ch. 3100, ADVERTISING, pt. 3100.6600
Statutory Authority: MS s 150A.04; 150A.11; 214.15