Pet food and specialty pet food must be labeled with the following information:
If a pet food or specialty pet food enclosed in an outer container or wrapper is intended for retail sale, all required label information must appear on the outer container or wrapper.
A vignette, graphic, or pictorial representation on a pet food or specialty pet food label must not misrepresent the contents of the package.
The use of the term "proven" in connection with a label claim for a pet food or specialty pet food is not permitted unless the claim is substantiated by scientific or other empirical evidence.
No statement may appear upon the label or labeling of a pet food or specialty pet food that makes false or misleading comparisons between that product and any other product.
A personal or commercial endorsement is permitted on a pet food or specialty pet food label if it is not false or misleading.
A statement on a pet food or specialty pet food label stating "improved," "new," or a similar designation must be substantiated and limited to six months' production.
A statement on a pet food or specialty pet food label stating preference or comparative attribute claims must be substantiated and is limited to one year of production, after which the claim must be removed or resubstantiated.
Minn. R. agency 105, ch. 1510, RULES FOR PET FOOD AND SPECIALTY PET FOOD, pt. 1510.2510
Statutory Authority: MS s 25.40