Section R. 500.655a - Specified disease policiesRule 5a. In addition to the other provisions of these rules, an advertisement for a policy that covers only 1 disease or a list of specified diseases shall be in compliance with both of the following provisions:
(a) An advertisement shall not imply coverage beyond the terms of the policy. Synonymous terms shall not be used to refer to any single disease so as to imply broader coverage than is the fact.(b) An advertisement shall not be used if the purpose of the advertisement appears to be to induce or create fear in prospective policyholders. An advertisement shall not use statistics, words, phrases, symbols, insignias or characteristics which are calculated to arouse fear, alarm, anxiety, dread, shock, fright, or panic.Mich. Admin. Code R. 500.655a