The Maine Products Marketing Program is a program of marketing assistance to Maine producers of consumer goods through publication of a wholesale Buyer's Guide, trade show support, technical assistance, and other promotional activities. The Maine Products Marketing Program, through its marketing strategies, presents an image of Maine which is one of very high quality products and reliable producers. The purpose of the rule is to define the criteria for excellence and to describe what companies must do in order to comply with and participate in the Program.
19- 499 C.M.R. ch. 301, § 1