17-229-206 Me. Code R. § 1
The installation of logo signs shall be limited to areas which are primarily rural in character, and which have signs adequately spaced to provide proper maintenance and driver readability.
Logo signs for gas, food, lodging, camping and attractions may be installed at rural interchanges on the interstate system. Applications from at least 2 qualified services must be approved before installation of a logo sign assembly at an interchange.
Logos for 2 or more types of service may be displayed on the same sign assembly.
More than 1 logo sign assembly may be installed at a rural interchange exit only when 3 or more qualified services are available for each of 2 or more types of service.
The number of logo sign assemblies at a rural interchange exit may not exceed 2 for each type of service or a total of 4 for all types of services.
Any sign assembly may display no more than 6 logos. Where more than six services of a specific service type qualify for a logo sign, they may be displayed on one other logo sign assembly.
Logo signs shall not be permitted at locations where the directional information contained may be misinterpreted, misleading, or otherwise confusing to the traveling public. No logo signs shall be permitted at interchanges which do not provide return access to the interstate highway in the direction of original travel.
Each service type may have not more than one mainline logo and one ramp logo in each direction on the interstate highway. Logo signs permitted must be for the closest interchange to the service.
Logo signs may also be installed on certain connector highways where it is necessary to establish continuity with logo signs erected on the Maine Turnpike.
Each service shall be required to have a mainline as well as a ramp sign unless the Department determines that the interchange cannot support ramp logo signing (see Section 6 ) in which case only mainline signs will be allowed. In the event that ramp signing is limited, permits will be issued in the order of receipt of applications by the Department. If excess applications are received on the same day, preference shall be given to the service nearest by roadway distance to the interchange.
Any service that is in violation of any provision of the Maine Traveler Information Services Act, 23 M.R.S.A. §1901et seq. (as amended) shall not be eligible to establish or maintain a logo sign. The failure of a service to comply with any other applicable laws and/or to maintain professional standards in keeping with the prevalent practices in the service industry will be cause for the Department to deny a logo sign or to remove one which has been permitted, as outlined in Section 13.
17-229 C.M.R. ch. 206, § 1