The purpose of this rulemaking is to repeal and replace Bureau of Financial Institution Regulation #9 (Chapter 109). This rule sets forth guidelines for advertising of deposit accounts by financial institutions, subsidiaries of financial institutions, financial institution holding companies, subsidiaries of financial institution holding companies and representatives of financial institutions or financial institution holding companies, to provide guidance on advertising that is considered to be false, misleading or deceptive.
02-029 C.M.R. ch. 109, § II