Section 001-4-4 - PURPOSES OF EXPENDITURES UNDER THE APPLE MARKET ORDERThe Apple Marketing Committee and the Commissioner may expend funds obtained pursuant to the Apple Market Order for the following purposes.
A. Promotion. The Apple Marketing Committee, with the approval of the Commissioner, may carry out such advertising, promotion and publicity programs as they believe will maintain or enhance present markets or create new markets for apples and/or apple products. However, no such advertising, promotion or publicity programs shall he conducted with reference to any particular private brand or trade name and no such program shall disparage the quality, value, sale or use of any other agricultural commodity.B. Marketing and product research. The Apple Marketing Committee, with the approval of the Commissioner, may carry out such marketing and/or product research as they believe to be beneficial to the Maine apple industry.C. Information services. The Apple Marketing Committee, with the approval of the Commissioner, may establish mechanisms to provide for information services designed to keep producers informed of such factors as apple crop, pack, storage holdings, marketing and product research, promotion, advertising and publicity programs, and similar information relevant to the Maine apple industry.