La. Admin. Code tit. 76 § I-705

Current through Register Vol. 50, No. 11, November 20, 2024

Section I-705 - Logo Use Guidelines and Standards

A. Logo use is restricted to fresh products dealers wholesale/retail dealers, and retailers that have a valid LWSCP permit

B. The "Certified Authentic Louisiana Wild Seafood" trademark (the "logo," shown below) shall only be used in accordance with the certification standards filed with the United States Patent and Trademark Office (USPTO). The logo shall only be used by participants in the LWSCP who are in compliance with the program rules and regulations. Further, the logo shall only be used on or in connection with product which complies with the program rules and regulations. Product and associated paperwork/records bearing the logo, or with which the logo is used, must be made available for inspection upon request.

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C. All uses of the logo must adhere to the specific guidelines filed with the USPTO.

D. Only the electronic logo files that are made available to LWSCP participants for download may be used to create the logo. Further, LWSCP participants must follow these additional guidelines.

1. The logo shall not be used on top of complex visuals or photography that bars readability.

2. The logo's proportions shall not be changed in any way and shall always remain 1.78 times as wide as it is tall.

3. The minimum size of the logo on product packaging shall be 0.73 inches tall by 1.3 inches wide.

4. No photocopy of the logo shall be used on any materials.

5. Labels using the logo shall have a clear or white background. Labels shall only be professionally printed with indelible ink on moisture-proof, cold-temperature adhesive material. Non-adhesive paper for labels shall not be used.

E. The following are allowable uses for this logo by program participants:

1. printing of the logo directly on LWSCP product packaging;

2. printing of the logo on adhesive labels to be attached to LWSCP product packaging;

3. use on promotional materials featuring LWSCP product (e.g. table tents, recipe cards, point-of-sale signage, etc.), or their participation in the LWSCP program;

4. use on restaurant menus to designate items using LWSCP product;

5. print and television advertising promoting the participant's use of LWSCP product or their participation in the LWSCP program;

6. fresh product displays in retail/grocery venues with "ice picks" or other signage clearly identifying LWSCP product;

7. on-site signage such as banners and posters promoting LWSCP product availability;

8. use on websites, mobile applications, and other digital mediums that promote the participant's use of LWSCP product or their participation in the LWSCP program;

9. printing or distribution by packaging distributor of packaging material with the LWSCP logo, to any persons who are not in the program shall be deemed a violation of this Section.

F. When the logo is used to represent product in a retail location or menu items in a restaurant location, each location must clearly identify which product or menu items are LWSCP products.

G. When the LWSCP logo is utilized for general marketing purposes as described in Paragraphs 3, 5, 7, and 8 of Subsection E, and when it is not associated with a specifically named product, one of following statements must appear immediately below the LWSCP logo:

1. "Ask us about our certified products;" or

2. "Ask us about our certified menu items."

a. Similar alternative statements may be approved by LDWF on a case-by-case basis upon request.

H. The secretary may authorize use of the logo in materials promoting the LWSCP.

La. Admin. Code tit. 76, § I-705

Promulgated by the Department of Wildlife and Fisheries, Office of the Secretary, LR 38:2000 (August 2012), amended by the Department of Wildlife and Fisheries, Wildlife and Fisheries Commission, LR 40:805 (April 2014), repromulgated LR 40:1392 (July 2014).

AUTHORITY NOTE: Promulgated in accordance with R.S. 56:578.15 and R.S. 56:23.