La. Admin. Code tit. 46 § LX-4719

Current through Register Vol. 50, No. 11, November 20, 2024

Section LX-4719 - Advertising

A. Licensees engage in appropriate informational activities, including those that enable the public, referral sources, or others to choose professional services on an informed basis.

B. Licensees accurately represent their competencies, education, training, and experience relevant to their practice of marriage and family therapy.

C. Licensees ensure that advertisements and publications in any media (such as directories, announcements, business cards, newspapers, radio, television, Internet, and facsimiles) convey information that is necessary for the public to make an appropriate selection of professional services. Information could include:

1. office information, such as name, address, telephone number, credit card acceptability, fees, languages spoken, and office hours (see §4719 F);

2. qualifying clinical degree (see §4719 F);

3. other earned degrees and state or provincial licensures and/or certifications;

4. licensed or provisional licensed marriage and family therapist status; and

5. description of practice.

D. Licensees do not use names that could mislead the public concerning the identity, responsibility, source, and status of those practicing under that name, and do not hold themselves out as being partners or associates of a firm if they are not.

E. Licensees do not use any professional identification (such as a business card, office sign, letterhead, Internet, or telephone or association directory listing) if it includes a statement or claim that is false, fraudulent, misleading, or deceptive.

F. In representing their educational qualifications, licensees list and claim as evidence only those earned degrees:

1. from institutions accredited by regional accreditation sources recognized by the United States Department of Education;

2. from institutions recognized by states or provinces that license or certify licensed marriage and family therapists; or

3. from equivalent foreign institutions.

G. Licensees correct, wherever possible, false, misleading, or inaccurate information and representations made by others concerning the licensees qualifications, services, or products.

H. Licensees make certain that the qualifications of their employees or supervisees are represented in a manner that is not false, misleading, or deceptive.

I. Licensees do not represent themselves as providing specialized services unless they have the appropriate education, training, or supervised experience.

La. Admin. Code tit. 46, § LX-4719

Promulgated by the Department of Health and Hospitals, Licensed Professional Counselors, LR 29:171 (February 2003), Amended by LR 41758 (4/1/2015).

AUTHORITY NOTE: Promulgated in accordance with R.S. 37:1101-1123.